Sally Cope Ultimate Winery Experiences
Sally Cope joined Ultimate Winery Experiences Australia (UWEA) as the Executive Officer and Board Director in February 2014.
Launched in April 2013 as a partnership between the member wineries, Tourism Australia and selected State Tourism Offices, UWEA is tasked with raising Australia’s profile as one of the world’s leading wine tourism destinations. There are currently 19 award-winning winery members offering “beyond the cellar door” experiences, food and wine matching, wine education and gastronomy in spectacular locations across Australia.
Sally is responsible for all aspects of management of UWEA including stakeholder and business management, sales and marketing, and product development, acting as a conduit between the wine industry and the travel trade.
She has more than 20 years’ experience in a variety of senior sales, marketing and product roles in Australia and the UK where she worked for respected travel brands including Qantas Holidays, Travel 2 and Voyages Hotels & Resorts.
Prior to her current role, Sally was Director of Sales and Marketing for Anthology, the Travellers’ Collection, a specialist tourism management business which successfully operated several nature-based tourism assets throughout Australia.
Sally is currently a member of Tourism Australia’s Food & Wine Advisory panel.